28/Mar/2024
31/Mar/2024
Lead Generation

Leads are crucial for the success of a business. The leads, if converted into long-term customers, can help businesses stay profitable and flourish in the market. Leads, in general terms, mean a path to a destination. In marketing and sales terminology, leads mean a portion of the targeted audience that has the potential to become customers of the company.

Attracting traffic to a website is a relatively easy job, but converting the traffic to leads and then to customers calls for acute thinking and strategic planning. So, here we are to help you create a perfect lead magnet for your business.

1. Ideation of the Lead

To create the perfect lead magnet, every organization must have a strategy for lead ideation. How to convert traffic to leads should be the first strategy for creating the perfect lead magnet. This step involves - understanding the psychology of the targeted customer.

Learn about your targeted customers through their activity on the website. What are they looking for? What keywords are they using? How much time are they spending on the website? Answering all these questions can help you understand what your targeted customers are looking for.

Once you have an idea of what your targeted customers are looking for, it is time to move to the first step of converting the traffic to lead. You will have to create some plans to get the traffic or website visitors involved on your website. Here are some of the strategies to convert traffic into lead:

Surveys

You can create some surveys to involve website visitors. These surveys can be anything related to what they are looking for on your website. For instance, if you run an informative website on lifestyle segments, you can have a subject-centric survey, for instance, ‘What do you think about hair trimmers?’ how can they be improved?’ do you think hair trimmers are overpriced? What do you think is better, an electric hair trimmer or a manual hair razor? Answers to these questions can help you better understand and pitch to targeted customers.

Signups

The next strategy to convert traffic into leads is to have the targeted customer sign up for the newsletter, membership, and any other subscription program. Signing up for these programs would keep them updated about new offers and the latest information. This is your golden chance to convert website traffic to real-life customers.

Polls

You may need different strategies to lure customers. For instance, some of your targeted customers might be interested in buying fashion accessories, while some of your customers would like to buy audiobooks. You can create a pool for each customer to know what they prefer. Understanding their preference can help you tailor products and services to provide valuable offers.

Feedback

You can ask your website visitors to leave small feedback on what they think about your website or business. Feedback is an incredible way to connect with customers and improve services.

2. Convert Cold Traffic to Leads

By now, you will have traffic that is interested in your offerings and services but may not be responsive. Such traffic is continuously looking for offers on the website but doesn’t execute the order. Here, you can apply a strategy to convert cold traffic to leads. Following are some of the strategies you can use:

Name the Offer

Sometimes, naming the offers can have a great impact on the customers. For instance, the Diwali sale, black Friday sale, and 50% off are some of the offerings that attract customers.

Cherry on the Cake

Your customers might be interested in the offering, but it may take a lot of time to execute action. You can put a cherry on the cake or offer to encourage the customers to buy the offering. The cherry on the cake could be 50% off the buy one and get one free offer. It could also be buy a laptop and get Bluetooth speakers free.

3. Optimize the Execution

The last strategy for creating a perfect lead magnet is to have a proper and clear way for the customers to order products and services. The option to buy now, book now, and contact us should be clearly visible on the website. The customer should not feel lost as to how to book the order.

So, these are some of the magical lead magnet strategies that can help your business excel and have more customers. Using the above strategies, you can enhance website visibility, convert traffic to customers, and keep the business operational with great returns.